Every day, more people are making purchases online, and, keeping up with this consumer behavior, most products and services are available online. The global buyer digital penetration rate is 47.3%, and this number continues to grow annually. This statistic means that if you are an individual business owner or a small business owner or a conglomerate, you need to have an online sales channel to get in on the action.
In addition to our purchases online, we also see more and more leisure activities take place online through social media platforms. So, the scope of the online space is beyond imaginable, including marketing your products.
Each social media platform, an email signature generator for your email campaign, and online discussion forums are a great place to win brand subscribers and advocates. Here are a few platforms where you can promote your products online.
Email and email signature
Emails and email marketing campaigns have become a staple form of digital marketing. A personal email signature that highlights the sender and the brand is a great way to promote your products online. Email signatures are becoming common amongst freelancers and business owners because it allows businesses to promote their website, social media channels, and any other information that adds to their credibility.
If you are a small, medium, or large business owner and have an email address (which is probably everyone), make sure you also have an email signature. It is an easy and effective way to promote your products online and to improve your conversion rates.
Twitter, despite its post length restrictions, is among the most popular social media platforms with highly engaged individuals. It also has a paid tweet option, which allows you to promote your tweets. Along with consistently curating and sharing valuable and concise content on your Twitter feed, there might be times when you have to make use of that promotion option.
This feature allows you to boost your engagement and extend your reach beyond your network of followers. As a result, this is great for businesses at all spectrums in their Twitter journey–from the ones that are just starting their Twitter campaign to the ones that are comfortably sitting on a large number of followers. Use Twitter this way to promote your products online effectively.
Facebook has billions of users across the globe, and it is a popular choice for brand promotion. Make sure you share helpful content at all times. Your audience needs to see value in your brand before they engage with you. And make sure you have a clear call to action or CTA. Direct your customers and tell them what to do. Along with consistently curating content that promotes your brand and adds value to your readers, there is also a paid Facebook ad version.
Mix it up and use the paid options periodically to add to your user base and reach a different group of probable customers. Use Facebook to promote your products online, and do not shy away from even sharing a link to your website if you are starting.
Like Twitter and Facebook, Instagram has a loyal user base and is increasingly becoming a popular choice among influencers. Given that Instagram was built as a visual social media platform, the onus is on the photos to attract your customers.
Of course, your text and hashtags need to be equally compelling, but a carefully curated feed can gain attention from the desired target audience. Plus, there is also the option for paid promotions, which allow you to reach a more extensive and target audience base. Have a clearly defined strategy and determine what you will put on your grid and what you think is worthy of the occasional promotion to direct more traffic to your Instagram page and ultimately convert into sales.
Reddit has a loyal base of users and a strict set of terms and conditions. It is a platform dedicated to online discussions, so it is a great place to join in on the conversation and win customers. Make sure you also learn the lingo and how to manage the conversations and subreddits and use the paid promotions wisely. Essentially, like all other online platforms, the gist is to provide value to your users.
But the beauty of this community based platform is that it thrives on engagement, and it is a great way to get active prospects. As a result, promoting your products on Reddit can help you improve your conversion rates.
Like Reddit, Quora is also a discussion-based platform. It thrives on community engagement and conversations that result from posted questions. It would be best if you established yourself as a valuable contributor to gain your target audience’s trust. You can also do paid promotions and make your thread more visible to a broader audience. Plus, it is great if you secure influencers to join in on the conversation and support your products online. This move will improve your brand and products’ credibility and authenticity and ultimately help your bottom line.
Pay-per-click or PPC ads are a great way to optimize your marketing budget. You can either place search engine PPCs or PPCs on third-party platforms. The beauty of this form of marketing is that you are only bound to pay per click instead of paying an upfront fee, as the term suggests.
You can use this on all popular social media platforms and discussion forums like Twitter, Facebook, Instagram, Linkedin, Reddit, Quora, and beyond. If you are doing your search engine optimization or SEO right, your ads will appear in the relevant places, get the relevant clicks, and give you the desired return on investment or ROI.
Youtube is the most popular and dynamic video streaming platform with people constantly uploading video content. As much as you need to know the way to curate engaging video content, you also need to have a good content distribution strategy in place.
Guides, tutorials, reviews, or anything else that can adequately add value to your brand and engage your audience are fair games. This strategy can be a truly dynamic way to promote your products online and entice your consumers to take the plunge and make the buying decision.
Reviews are one of the most influential things in encouraging buying decisions. 60% of consumers make purchases based on reviews. So make sure you find the right opportunities to get these reviews. Ask the right questions, give your customers the incentive to write that review, and leverage this at the right moments. Reviews can be fun, engaging, and a great way to show gratitude to your customers for making you a part of their journey. In the process, you will promote your product and increase the likelihood of a future sale and create a recurring customer. All of which are great in the marketing world.
There is no such thing as too many followers and too much engagement. Most social media and online promotional platforms have incredibly high market values because of their advertisement revenue and potential. Do not overlook the network you have but do not underestimate the importance of paid promotions as well. The value of all of the above options is that they have a clear market segmentation in place that allows you to target your efforts.
Use these channels to benefit and optimize your promotional strategy by promoting your products where they are truly visible. Start a campaign, join a conversation, build trust, gain confidence, and get customers. It requires a lot of thought, patience, and planning. Ultimately, it will give you the desired results in the form of high conversion rates from engaged customers and prospects.