A lot is changing over the past couple of years when it comes to website optimization techniques. But you shouldn’t be overwhelmed with the various variables that are out there. Instead, you should only focus on the valuable ones that can make a huge difference in your SEO management. Your strategy for SEO management in 2020 should be looking for and managing these core variables. This article will discuss these variables and what you can do to optimize your SEO management.
Make your website mobile-friendly
With the growing popularity of mobile phones, there is a sense to make your website mobile-friendly. In 2019, Google launched the mobile-first approach, Safari SEO Perth shares the following tips for making your site mobile-friendly:
- Ease of access. Make sure that your site is accessible to users of mobile devices, such as mobile phones and tablets.
- Format images. The images you use should be formatted so that mobile users can access them.
- Short meta titles. If you incorporate short meta titles, mobile users can easily read them on their mobile devices.
- Reduce pop-ups. Too many pop-ups tend to conceal the content. Therefore, remove some of them to make it easier for your visitors to read the entire content.
There is no doubt that content marketing is still a force to reckon with in SEO management. But the content should always be insightful so that it satisfies the needs of your visitors. This content has to cover the topic pretty well, meaning it should be in-depth and different from that of your competitors.
Besides, you should consider matching the content to the users’ intent. Content encompasses several things, such as videos, images, audio, and slides. By doing this, Google and other search engines can determine the types of search queries.
Remember that when visitors have a great experience on your site, they are bound to stay longer and come back to access the content they are searching for. As a result, you should find out the needs and values of your visitors. This is the only way you can provide an excellent user experience.
Website speed is a significant factor that can affect the number of visitors to your website. If your site has a slow page speed, it causes a lot of inconvenience to your visitors. Simply put, people will search for the content they are looking for rather than wait for your site to load. This is the reason why Google takes page speed as one of the important factors when ranking. Hence, optimize your website by reducing HTTP requests and decrease file sizes by combining them.
Once you have accomplished the required speed of your site, you should choose the keywords properly. Search engines like Google look for content they can understand so that they can match it to the users’ intent. Therefore, you should use the right keywords that stand a better chance of being ranked.
Lastly, the links that you use should relate to your content. Google considers links to be one of the most important factors when it comes to ranking. For this reason, you should create high-quality backlinks that can be part of your SEO strategy for 2020.