Nowadays, almost every business has an online presence. From engaging social media profiles to well-designed websites – marketers make every effort to improve the brand’s online visibility. Despite having an active presence and excellent product offerings, brands fail to generate results. It happens because the website is not visible to digital consumers. With spiking competition in the digital world, thousands of websites are competing on the search engine. Hence, users can’t find your webpage organically.
Therefore, optimize your site for the search engine. All the algorithms and Google updates might seem tricky at first, but gradually, you will get the hang of it. You have to insert relevant keywords, build links to direct more referral traffic, and improve user experience. Similarly, you have to generate valuable content that appeals to the audience.
Remember, there is no one-size-fits-all strategy for driving traffic to the site. You have to determine what works for your business. Visitors can find your site through a friends’ recommendation or redirect to your site through a backlink. If your website isn’t receiving sufficient traffic, have a look below. Here we are unfolding marketing tips that can help you increase website traffic.
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Build an Excellent Link Profile
Link building is amongst Google’s top-ranking factors. It gives more visibility to webpages, creating an influx of traffic. If you don’t have any links directing users towards your site, start adding external links. You can publish backlinks in your blog posts, articles, or online directories. The moment users click on the backlinks, it would direct them to your site. Thus, the more backlinks you have, the higher traffic you can generate.
However, it doesn’t mean you can build links through black-hat SEO practices. All links should be coming through credible sites, or else your webpage would come under Google’s radar. Once there are sufficient backlinks in your profile, create an internal link strategy for a better on-site experience. These links direct users from one page to another within the website, helping them navigate your site smoothly. Besides, internal links also create the site’s framework, making it easy for crawlers to index webpages.
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Target Keywords Wisely
Any idea how keywords work? These are words and phrases that people use to search for products and services in the search bar. And by targeting similar keywords, you can drive a lot of traffic towards your traffic. Therefore, conduct comprehensive research to find what keywords will be relevant for your business. Here we are listing tips to help you target the relevant keywords.
- Understand the s before targeting any keyword. At times, people only intend to gather information which means, promotional keywords like ‘where to buy men’s shoes’ won’t work. Instead, you will have to target ‘best leather men’s shoes’ or ‘trending men’s shoes’ to attract the readers.
- Utilize semantic or related keywords because they can bring organic traffic to your website. Often, people don’t know what they want. With the help of related keywords, they can explore different product and service offerings.
- Find out the gaps in keywords. Look into your competitors’ strategies and find keywords they have not targeted. Those keywords will have high ranking potential, securing your website’s position on the top results.
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Improve User Experience
Can people access your webpage readily? Unsurprisingly, a website’s design, layout, and interface have a massive impact on a website’s performance. Therefore, marketers have to ensure visitors are not having any trouble accessing the website. You can improve the page’s loading speed since 40% of the users abandon sites that take more than three seconds to load. Firstly, enable browser caching for faster website loading. Secondly, reduce the size of JavaScript, HTML, CSS under 150kb because high MBS files take much longer to load.
Furthermore, work on your website’s responsiveness to ensure mobile users don’t face any trouble accessing the webpage. Likewise, avoid popups on mobile websites, create an adjustable design, and make sure objects don’t float on the screen. The more straightforward it is for users to navigate the website, the more time they spend increasing your search rankings.
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Start Guest Blogging
Even in the 21st century, nothing can drive more traffic than content. Thus, start your blog and discuss topics related to your niche. You can also target keywords in your blogs to get more eyeballs on your website. Similarly, you can write articles and publish them on credible websites using search quries like “digital marketing write for us”. In addition to bringing traffic, it builds a reputation in the digital market.
Remember, creativity is the key when it comes to blogging. You have to make it sound conversational and interesting to ensure the readers engage with it. Also, you can add visual content to make your blog more attractive. You can insert videos, infographics, images, or create podcasts to foster interactions with the audiences.
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Examine Current Metrics
If SEO doesn’t seem like your cup of tea, find intelligent ways of increasing your traffic organically. Firstly, analyze what you currently have, the brand’s data. Examining existing data can provide rich insights into the site’s performance. For instance, if most traffic is going back or the bounce rate is high, check the website’s loading speed and navigation tools.
Moreover, you can comprehend data to generate new ideas around how users behave on your site. It will allow you to make amendments that have a better potential of driving organic traffic. For instance, if people are going away without buying anything; perhaps, adding more call-to-actions can help. Otherwise, you can track user’s purchase journey to discern how they make purchases. These minor adjustments on-site can increase the likelihood of traffic, leads, and conversions.
Final Words
The digital markets are diverse, and gaining visibility is becoming challenging with every passing day. Instead of finding shortcuts, adopt smart strategies to direct more traffic to your site. You can improve the user experience, promote content, or start linking internally and externally. These techniques can give your brand more exposure, increase traffic, leads, and conversion prospects.
