Marketing is one of the most critical functions of a business. Developing a marketing strategy is the make-or-break for any business since sales drive revenue, and profits keep the company going. Marketing involves reaching out to your audience, convincing them that they need your product, and persuading them to buy from you. It is the entire process from initially putting the produce forward until closing the deal with your buyer.
Like all other things in our life, a business’s marketing techniques have also incredibly advanced. The advent of the internet and social media sites gave rise to the concept of digital marketing. The majority of the people today use the Internet, and businesses viewed this as an opportunity to interact with their target audience.
But is digital marketing the new trend? Has traditional marketing lost all its charm? Well, let’s look further to find the answer!
What is digital and traditional marketing?
We all know the advertisements we see in between our favorite TV shows. That is the traditional marketing model that encompasses print media, broadcast, telemarketing, and outdoor media. It is the mode that businesses have utilized for decades. Before the Internet, traditional marketing was the only marketing technique available to any marketer.
Digital marketing, on the other hand, is all about selling your products on digital platforms. These include social media sites websites, etc. Digital platforms have taken the marketing world by storm. A significant chunk of an organization’s marketing strategy now revolves around the online platforms. From developing content for websites to organizations placing transcribe my video job ads, all comes under digital marketing.
Drawing The Line Between Traditional And Modern Marketing
The objective behind marketing your products is always the same: you aim to convince consumers to buy from you. So conceptually, there is not much difference between digital and traditional marketing. The only distinguishing factor is the mode of communication. Traditional marketing focuses on traditional media outlets that have a physical presence. In contrast, digital marketing happens over the Internet. But is one better than the other? Is the hype about digital marketing real, and does it have the potential to sweep traditional marketing off the map? Let’s see!
Talking over the trends:
The Internet has become the center of our lives nowadays. We have numerous gadgets and access to various sites that we are logged into incessantly. This fact means that the reach through digital media is massive. Businesses and organizations identified this and shifted to targeting their audience through online marketing tactics. And from there, digital marketing only saw a boom. Digital marketing also delivers a few other significant benefits which have now turned it into a necessity.
However, that said, traditional marketing is still a very much active mode of marketing. Even though digital marketing may have witnessed a hype in recent times, it still does not hold enough ground to eradicate traditional marketing. People will always spend some time outside of the Internet, such as watching TV or driving around. It allows businesses to further bombard consumers with their ideas and campaigns.
Therefore, it is safe to say that a good marketing campaign would have both digital and traditional marketing components.
What are the pros and cons of digital and traditional marketing?
Since the mediums are different, both these marketing techniques provide varying benefits and drawbacks.
Advantages of traditional marketing:
- Experts say that traditional marketing is proven to have a more significant impact on the audience. Billboards or a fun TV commercial are easy to understand and are a part of the consumer’s everyday life.
- Such marketing campaigns have a higher chance of being more memorable than online ads. Anything physically present has a far better influence than virtual ones.
- Printed advertisements in newspapers or brochures are more permanent. Even after years, the ad stays a part of the paper until it is recycled.
Disadvantages of traditional marketing:
- Traditional marketing is often costly. Getting a two-page spread in a famous magazine can cost you an arm and a leg. Billboards are also super expensive.
- With traditional marketing, you cannot analyze the success of the campaign in terms of numbers.
- Often with traditional marketing, it is pretty difficult to judge the targeted audience’s reactions since there is no direct interaction.
Advantages of digital marketing:
- There are numerous techniques available to measure the success of your digital campaign. You can track the number in extreme depth, which will help you in devising future marketing strategies.
- Often, customer data is already available on sites such as social media platforms. All you have to do is specify your target audience, and the marketing tools will do their job.
Disadvantages of digital marketing:
- We all can relate to this one: how many times have we hated the sudden sponsored ad on a YouTube video while we are engrossed watching our favorite show? It kills the vibe, right? And we start hating the brand only because it keeps popping up as an annoyance in our showtime.
- Digital marketing is extensive and often requires too much to do. You will need specialists to read into market analytics and experts to devise adverts and strategies for you.
After the above discussion, it is not wrong to say that both digital and traditional marketing have something to offer today. Both have a significant share of contribution and are fit to use for different motives. Digital marketing may be the trend today. However, traditional marketing still holds a solid ground; no one can shake for years to come.